Our Mission

AIM Smarter® builds and provides the best tools in the promotional products industry and accelerates business success at every level.

The results speak volumes. In less than 15 years, AIM has become the largest organization of experienced and qualified promotional product distributors in the industry, with sales volume over $2 billion and climbing.

We've built out a universe of tools; creative services, technology products including company stores and a product sourcing platform, premier events and networking opportunities. All built to sustain and grow our distributor members and VIP suppliers, fostering unmatched relations backed by integrity, innovation, and social conscience. We work tirelessly to enhance the lives of business owners by delivering premier business solutions – always reliable and never careless.


Higher. Further. Smarter.™

Our History

AIM was born in 2006 from a conversation among a group of distributors. They discussed the need in the promotional product industry for an organization unlike anything that had been created before. They imagined a group that united experienced, promotional product distributors for benefits with top suppliers – in other words, to help level the playing field for distributors who were looking for better customer service, reciprocal loyalty when using the same suppliers over and over, and for help with a number of other shared challenges.

This level of partnership and solidarity was uncharted territory in our industry, but the discussion inspired distributor and AIM founder Jamie Coggeshall to step up to the challenge. At its start, AIM became a group of about 100 distributors located primarily in the northeast. Gaining members via word-of-mouth, the young organization grew steadily. Finally, in 2013, AIM was marketed throughout the industry for the first time. Today, AIM is proud to have a membership of over 2,200 distributors.

Meet The Team

Nichole Stella

Chief Executive Officer

Jamie Coggeshall

President / Founder

Marie Miller

Executive VP of Operations & Organizational Development

Kirk Ross

Executive VP of ACS Affiliate Services

Cathy Cummings

Executive Vice President of Supplier Relations

Megan Beisser

VP of Marketing

ACS Sales & Strategy

Melinda Marr

Strategic Growth Partner

Jodi Meyer

Lead Generation Specialist

Nick Augustine

Business Development Sales Manager

ACS Account Services

Bill Steinfeld

Account Services Director

Lydia Hunter

Senior Account Coordinator

Alison Hoban

Account Coordinator

Julia Fiore

Account Coordinator

Megan Schroll

Account Coordinator

Debbie Yearwood

Account Coordinator

Marketing & Agency

Alison Beletz

Director of Marketing

Justin Kain

Senior Graphic Designer

Dennis McThompson

Graphic Designer

Maya Bur

Writer / Content Editor

Courtney Leahey

Marketing Account Manager

Kelly Flynn

Marketing Account Manager

Ash Davis

Marketing Account Manager

Rachel Abolafia

Marketing Project Manager

Meghan Hricack

Associate Graphic Designer

Business Development / Technology

Angela Taylor

Senior Director, Business Development/Technology

Kevin McCahill

Customer Success Director

Mary Skeen

Marketing/Technology Sales

Reuben Robinson

Marketing/Technology Sales

Marie Wdzieczkowski

Business Analyst/Instructional Designer

Alexis Nocito

Website Coordinator

Reily Gordon

Website Designer

Colin Reimert

Data Specialist

Pauline Wilson

Customer Success Specialist

Zack Merritt

Customer Success Specialist

Supplier Relations

Kara Main

Director of Supplier Relations

Lisa Gurevitz

Supplier Relations Project Coordinator

Scott Meehan

Supplier Relations Coordinator


Kevin Connolly


Lesley Redd

Accounts Payable

Clarence Taylor

Accounting Clerk

Darius Cooper

Accounting Clerk

Amy Sharin

Accounts Receivable/Collections Specialist


Kristine Dolce

Human Resources / Organization Manager

Join Our Team

Our team is expanding. Interested in growing with us? View our current job listings and apply today!