Our Mission

AIM Smarter® builds and provides the best tools in the promotional products industry and accelerates business success at every level.

The results speak volumes. In less than 15 years, AIM has become the largest organization of experienced and qualified promotional product distributors in the industry, with sales volume over $2 billion and climbing.

We've built out a universe of tools; creative services, technology products including company stores and a product sourcing platform, premier events and networking opportunities. All built to sustain and grow our distributor members and VIP suppliers, fostering unmatched relations backed by integrity, innovation, and social conscience. We work tirelessly to enhance the lives of business owners by delivering premier business solutions – always reliable and never careless.

Higher. Further. Smarter.™

Our History

AIM was born in 2006 from a conversation among a group of distributors. They discussed the need in the promotional product industry for an organization unlike anything that had been created before. They imagined a group that united experienced, promotional product distributors for benefits with top suppliers – in other words, to help level the playing field for distributors who were looking for better customer service, reciprocal loyalty when using the same suppliers over and over, and for help with a number of other shared challenges.

This level of partnership and solidarity was uncharted territory in our industry, but the discussion inspired distributor and AIM founder Jamie Coggeshall to step up to the challenge. At its start, AIM became a group of about 100 distributors located primarily in the northeast. Gaining members via word-of-mouth, the young organization grew steadily. Finally, in 2013, AIM was marketed throughout the industry for the first time. Today, AIM is proud to have a membership of over 2,200 distributors.