Our Mission

AIM Smarter® builds and provides the best tools in the promotional products industry and accelerates business success at every level.

The results speak volumes. In less than 15 years, AIM has become the largest organization of experienced and qualified promotional product distributors in the industry, with sales volume over $2 billion and climbing.

We've built out a universe of tools; creative services, technology products including company stores and a product sourcing platform, premier events and networking opportunities. All built to sustain and grow our distributor members and VIP suppliers, fostering unmatched relations backed by integrity, innovation, and social conscience. We work tirelessly to enhance the lives of business owners by delivering premier business solutions – always reliable and never careless.


Higher. Further. Smarter.™

Our History

AIM was born in 2006 from a conversation among a group of distributors. They discussed the need in the promotional product industry for an organization unlike anything that had been created before. They imagined a group that united experienced, promotional product distributors for benefits with top suppliers – in other words, to help level the playing field for distributors who were looking for better customer service, reciprocal loyalty when using the same suppliers over and over, and for help with a number of other shared challenges.

This level of partnership and solidarity was uncharted territory in our industry, but the discussion inspired distributor and AIM founder Jamie Coggeshall to step up to the challenge. At its start, AIM became a group of about 100 distributors located primarily in the northeast. Gaining members via word-of-mouth, the young organization grew steadily. Finally, in 2013, AIM was marketed throughout the industry for the first time. Today, AIM is proud to have a membership of over 2,200 distributors.

Meet The Team

Nichole Stella

Chief Executive Officer

Jamie Coggeshall


Graham Feltham

Chief Financial Officer

Marie Miller

Executive VP of Operations & Organizational Development

Cathy Cummings

Executive VP of Supplier Relations

Kirk Ross

Executive VP of ACS Affiliate Services

Lisa LeMond

Head of Global Sales

Angela Taylor

VP of Customer Engagement and Digital Solutions

Megan Beisser

Global Head of Marketing

Business Development / Technology

Mary Skeen

National Accounts and Business Development Manager

Marie Wdzieczkowski

Products Specialist

Alexis Nocito

Customer Success Supervisor

Colin Reimert

Data Specialist

Pauline Wilson

Customer Success Specialist

Zack Merritt

Customer Success Specialist

Rachel Wdzieczkowski

Customer Success Specialist

Will Boney

Account Executive

Marketing & Agency

Alison Beletz

Director of Marketing

Erin Kacerovskis

Marketing Project Coordinator

Kelly Flynn

Senior Marketing Account Manager

Dennis McThompson

Art Director

Meghan Hricack

Graphic Designer

Supplier Relations

Kara Main

Senior Director of Supplier Relations & Merchandising

Lisa Gurevitz

Senior Supplier Relations Specialist

Carey Meddles

Supplier Relations & Events Project Manager

Rachel Kilgore

Supplier Relations Strategic Programs Specialist


Kevin Connolly


Amy Sharin

Accounts Receivable/Collections Specialist

Jayme Ulbin

Senior Accounting Manager


Kristine Dolce

Human Resources / Organization Manager

Join Our Team

Our team is expanding. Interested in growing with us? View our current job listings and apply today!