The buyers your customers serve have changed. AIM iQ™ was built for that reality.

Altitude Group Plc today announced the launch of AIM iQ™ — a purpose-built AI platform designed to help promotional product distributors service customers the way today's brand marketers actually buy: fast, visual, and mobile-first.

The shift that made this necessary

The promotional products industry has spent decades serving purchasing managers. But today's buyers are different. They're brand marketers who think in content, not catalogues. They expect to find, visualise, and order products in minutes — not days. And they're comparing every B2B experience to the consumer apps they use every day.

Generic AI tools weren't built for this. AIM iQ™ was.

What AIM iQ™ does

AIM iQ™ brings together AI-powered tools that remove friction from the moments that matter most in a distributor's workflow:

Logo Finder locates and verifies client logos from multiple sources, delivering clean, presentation-ready brand assets in seconds. No more manual searches. No more chasing down files. Brand accuracy from the first conversation.

Product and Inventory Lookup provides real-time visibility into products, availability and quantities across suppliers, allowing distributors to quote with confidence, avoid backorders, and respond to clients at the speed they now expect.

Product Mockup applies logos to products and places them into photorealistic lifestyle settings, transforming rough ideas into polished, client-ready visuals in seconds — no design expertise required.

Why this matters now

"Our distributors are competing for attention with every other buying experience their customers have," said Angela Taylor, Vice President of Customer Experience at AIM Smarter. "When a brand marketer can order lunch, book a flight, and approve a campaign from their phone in ten minutes, they're not going to wait three days for a PDF quote. AIM iQ™ closes that gap. It gives distributors the tools to meet buyers where they are — and to do it faster and better than anyone else in the market."

A platform, not just a product

AIM iQ™ is the first step in a broader technology strategy from Altitude Group Plc — one designed to connect product discovery, ordering, and payment into a seamless, integrated experience.

"This isn't a bolt-on," said Deborah Wilkinson, Chief Operating Officer of Altitude Group Plc. "AIM iQ™ is foundational infrastructure. It reflects our commitment to building scalable, purpose-built technology that supports how distributors operate today — and positions them for where the industry is heading. Every investment we make in AI, in workflow, and in payments connects back to a single objective: helping our network compete and win."

Availability

AIM iQ™ is now on waitlist as we continue to refine the experience for early adopters, with full access to all AI tools at launch as soon as you are accepted. Verified distributors can unlock additional credits and exclusive partner benefits through higher productivity tiers. Current AIM members, ACS affiliates, and Tech Suite subscribers will be able to access these new tools based on their subscription tier, and all AIM iQ™ tools are embedded directly within Tech Suite for seamless workflow from product discovery through order management.

Learn more and get started at https://aimiq.ai/.

About Altitude Group Plc

Altitude Group Plc is a global provider of technology, services, and solutions to the promotional products industry. Through AIM Smarter and ACS Affiliate Services, Altitude supports more than 2,500 distributors across the US and UK with platforms, buying power, and strategic services designed to help distributors grow smarter and more profitably.