Marketing

Client Motivation in 2021

Customers today are driven by logic more than they ever have been. They are smart, tested, and cautious. So, the more logical the outcome, the higher the likelihood of doing business.

Continued Chinese Manufacturing Shifts

While Chinese tariffs decrease, the cost of doing business in China continues to rise leading to increased manufacturing demands in other areas of the world.

The Humble Phone Call: A Triumphant Return

For business communication, not much beats a classic phone call. Though traditional calling has declined in popularity in recent years, it’s now making a comeback – find out why and learn how to pick the right communication method for your needs.
Business    Marketing    Sales

Recovery Solutions for Distributors

Small businesses everywhere, including distributors, have taken a hit during the COVID-19 economy. AIM wants to help you recover and thrive.

High-Touch Marketing

High-touch marketing involves thoughtful, targeted messaging tailored to individual customers – and it’s proven to help retain clients. Learn how high touch can be done in an increasingly “touchless” world.

Marketability in an Unfamiliar Environment

Our marketability, just like that of major brands, has to do with the connection to our clients. AIM discusses the best marketing strategies in a changed environment.

AIM Cares: Distributor Resources for the COVID-19 Economy

Learn about all the ways we're helping distributors navigate the fluctuating economy, pivot their sales approach, & keep their businesses strong.