Sales

Customer Experience Is Still Customer Service

Exceptional customer experiences are nearly impossible to measure because they vary greatly. The most important consideration is an adaptation to the customer’s needs.

Qualifying Your Leads

All leads aren’t created equally! Learn about the 3 main categories for qualifying leads and why this process is so important for converting leads to customers.

Lead Scoring

Lead scoring is a valuable way to assess leads and improve your sales process. Learn more about its benefits and find out how you can start lead scoring today.

Systematic Assumptions of B2B Buying

Like other forms of buying, B2B buying has shifted to be predominantly digital. Learn more on the balance between in-person and digital, and find out what to expect for B2B buying going forward.

The Humble Phone Call: A Triumphant Return

For business communication, not much beats a classic phone call. Though traditional calling has declined in popularity in recent years, it’s now making a comeback – find out why and learn how to pick the right communication method for your needs.
Business    Community    Sales

Credit Starved Small Business

Those disregarded most by banking institutions are between $100,000 and $1 million of annual revenue. While the evidence suggests that these are companies most in need and with the best reputation for maintaining positive growth even during adverse times.
Business    Marketing    Sales

Recovery Solutions for Distributors

Small businesses everywhere, including distributors, have taken a hit during the COVID-19 economy. AIM wants to help you recover and thrive.