In the digital age, your marketing needs more than one channel for gathering leads. From building relationships to showing off your trusted expertise as promotional product distributor, one of the most underutilized platforms is LinkedIn. Many distributors only think of LinkedIn as a place for job searching, and not as a free B2B-focused platform designed to help them connect with decision-makers. 

A consistent LinkedIn presence could be the missing piece of your marketing strategy to drive new leads this quarter. 

Build Relationships with Decision-Makers 

LinkedIn is built for B2B connections. Unlike other platforms, you can discover leads and knowingly connect with business owners, marketing managers, and HR professionals. Best practice is to connect with prospects by industry and personalize connection requests. A reference to a shared interest, local event, or recent company update to start the relationship naturally. 

Stay Consistent and Keep Your Strategy Simple 

Consistency is key to visibility on LinkedIn. Posting 2 times per week keeps your profile active without overwhelming your schedule. 

Content can include: 

• Product spotlights 

• Client success stories 

• Industry trends 

• Behind-the-scenes looks at your process 

• Seasonal promo ideas tied to buying cycles 

When not posting, it's always a good idea to slot some time in your schedule for engaging with posts, commenting on industry updates, and sharing helpful content. It's great for distributors to build trust long before a sales conversation begins. 

If you really want to step up your LinkedIn marketing, create a content calendar based on the buying and event cycle of your targeted industry to really show off your expertise. 

Easy To Follow Analytics and Scheduling Tools 

LinkedIn’s built-in analytics makes it easy to see what’s working. You can track engagement and impressions directly from your profile or set up notifications to let you know exactly what's working.  

Conclusion

For small promotional distributors, LinkedIn can be a gamechanger for your marketing strategy. Looking for more social media help? Ask the AIM Sales team about the Monthly Marketing Program.