Is AIM a Buying Group?

Do you know how to differentiate between a buying group and a distributor organization? Learn all you need to know about these entity types and see how they relate to intangible assets.

Amy Williams on Diversity in Leadership

Through her insight into leadership as a tool, she identifies areas that allow for diversity growth within some already very focused opportunities.

Mental Health and Diversity with Gold Bond’s Britney Godsey

Britney Godsey shares her thoughts on organizational diversity within the context of mental health.

Systematic Assumptions of B2B Buying

Like other forms of buying, B2B buying has shifted to be predominantly digital. Learn more on the balance between in-person and digital, and find out what to expect for B2B buying going forward.

A Diverse Perspective from Roy Gluckman

Roy believes that we are able to develop our own, individual culture that expresses equality to those we encounter. In this, we become more receptive and accepting throughout our entire life.

Fake Commutes and New Work-Life Balance

Learn about some of the major changes in work-life balance that took place in the past year, and get a few creative tips to find your balance – including the new concept of the “fake commute.”

The Humble Phone Call: A Triumphant Return

For business communication, not much beats a classic phone call. Though traditional calling has declined in popularity in recent years, it’s now making a comeback – find out why and learn how to pick the right communication method for your needs.
Business    Community    Sales

Credit Starved Small Business

Those disregarded most by banking institutions are between $100,000 and $1 million of annual revenue. While the evidence suggests that these are companies most in need and with the best reputation for maintaining positive growth even during adverse times.

Sensory Deprivation: A Case Study

It’s often said that promotional products are the only advertising medium that appeals to all five senses. In this blog, we explore what that really means and why it’s so important.
Business    Marketing    Sales

Recovery Solutions for Distributors

Small businesses everywhere, including distributors, have taken a hit during the COVID-19 economy. AIM wants to help you recover and thrive.