The AIM Blog

Like other forms of buying, B2B buying has shifted to be predominantly digital. Learn more on the balance between in-person and digital, and find out what to expect for B2B buying going forward.

Roy believes that we are able to develop our own, individual culture that expresses equality to those we encounter. In this, we become more receptive and accepting throughout our entire life.

Learn about some of the major changes in work-life balance that took place in the past year, and get a few creative tips to find your balance – including the new concept of the “fake commute.”

For business communication, not much beats a classic phone call. Though traditional calling has declined in popularity in recent years, it’s now making a comeback – find out why and learn how to pick the right communication method for your needs.

Those disregarded most by banking institutions are between $100,000 and $1 million of annual revenue. While the evidence suggests that these are companies most in need and with the best reputation for maintaining positive growth even during adverse times.

It’s often said that promotional products are the only advertising medium that appeals to all five senses. In this blog, we explore what that really means and why it’s so important.

Small businesses everywhere, including distributors, have taken a hit during the COVID-19 economy. AIM wants to help you recover and thrive.

High-touch marketing involves thoughtful, targeted messaging tailored to individual customers – and it’s proven to help retain clients. Learn how high touch can be done in an increasingly “touchless” world.

Our marketability, just like that of major brands, has to do with the connection to our clients. AIM discusses the best marketing strategies in a changed environment.

Getting the most from your order management system can be crucial to your success.